Press Release

Two electricians are installing ubitricity bollard charge points at Tachbrook Market, London, one of ubitricity's UK projects.

Westminster City Council installs ubitricity charge points to solve power supply challenges for open air street markets

May 11, 2021 | Press Releases

Repurposed bollards with electricity points will help bring stallholders and customers back to Tachbrook Street Market in London

London, May 11, 2021: Westminster City Council and ubitricity, the UK’s largest on-street electric vehicle (EV) charging technology provider, have joined forces to become the first in the UK to repurpose EV charge point technology into a power supply exclusively for market stallholders at Tachbrook Street Market in Pimlico, London.

As part of the extensive renovation of Tachbrook Street Market consistent power will be provided to stallholders in a safe, more accessible and efficient way. WSP, one of the world’s leading engineering and infrastructure consulting firms, designed the electrical system and analysed the power demand of the traders. ubitricity, part of the Shell Group, was appointed as an exclusive infrastructure supplier and tasked with reconfiguring the bollard infrastructure at the market into waterproof outdoor electricity points. The bollards are simpler to operate, with stallholders accessing the electric supply using a bespoke cable and paying for the electricity used to operate their market stalls through a QR code providing a much fairer and simple way to make payments. The 24 charge points each deliver 3.6 kW renewable energy at 16 amp / 230 Volts – enough power, for example to power a rice cooker, large display warmer or two panini toasters.

The recent renovation of the market is part of the council’s ‘City for All’ vision for Westminster. The council is committed to improving the overall shopping experience for customers and traders at markets across the city. The new bollards at Tachbrook Street produce less air and noise pollution than the previous portable generators, and the improved layout of the market has created more space for shoppers. This has resulted in a greatly improved customer experience, making Tachbrook Street Market a cleaner, greener, and more attractive destination for shoppers and traders.

Councillor Matthew Green, Cabinet Member for Business, Licensing and Planning, said: “Westminster is committed to investing in new technology to improve services for residents, businesses, and visitors. In particular, the Council is committed to supporting its market traders. As part of the extensive renovations to Tachbrook Street market, we wanted to supply traders with a reliable and safe electricity supply. The new system is fairer and easier for traders, as they only pay for the electricity they use and for some that could mean that they pay less than £1 per hour. Additionally, the green energy supplied by these bollards will contribute to Westminster achieving its zero carbon goals.”

Dan Bentham Managing Director UK of ubitricity added: “This is an exciting and progressive development of utilising street infrastructure. Previously our compact and discreet technology was only used to recharge electric cars, this now shows the versatility and scalability of this infrastructure. By eliminating generators and using renewable energies it provides further options for businesses and councils to consider as the UK moves forward with its target to reach net zero target.”

Louise Lawrence, Head of Intelligent Transport at WSP is pleased with the outcome: “We worked closely with Westminster City Council and ubitricity from the beginning and tested the solution before to make sure the power supply is sufficient and ready to be deployed at scale. It’s working wonderfully.”


This new approach solves a number of challenges providing electricity supplies in an open-air setting:

1. Safety: A key goal for Westminster City Council was to improve electrical safety and reliability for the traders. ubitricity’s bollards enable each stallholder to control and monitor their electricity consumption. They have been set to deliver up to 3.6kW of power which provides each power outlet with enough electricity for their needs.

2. Fair pricing: Each bollard measures its own electricity use and is supported by a contactless pay as you go payment system, therefor enabling the stallholders only to pay for the power they use daily. It also provides a simple way to pay for electricity usage via smartphone and QR code with a receipt emailed at the end of each day. The 24p/kWh price means a stallholder will pay less than £1 per hour.

3. Flexibility: The ubitricity bollards are made from a flexible polymer material which enables them to withstand the inevitable bumps from manoeuvring vans. They are also fitted in a retention socket which enables them to be temporarily removed in minutes to fit the needs of different stallholders.

Portrait von Nicole Anhoff-Rosin, Head of Marketing und Communications und Pressesprecherin bei ubitricity.

Press Contact

Nicole Anhoff-Rosin
Head of Marketing & Communications

For further information or press enquiries, please contact us by e-mail at any time.

About ubitricity

ubitricity is the leading charge point operator in the UK and hosts a network of over 6,000 public charge points. Supplying lamppost, bollard, fast and rapid charge point solutions, ubitricity works alongside local authorities to expand public charging infrastructure inline with residents’ needs. Based in Berlin and London the company also operates in other European countries such as Germany and France. ubitricity is a wholly owned subsidiary of the Shell Group.

About WSP

As one of the world’s leading engineering professional services consultancies, WSP brings clarity and vision to complex challenges. The team of technical specialists and strategic advisers across the UK is part of a talented global family of expertise. Together, they ensure innovative solutions solve complex problems for their clients and the communities they serve, meeting both the needs of today and addressing the challenges of the future. WSP is on course to become a net zero business by 2025 – an achievement for which they were named Global Good Company of the Year in 2019 – and announced in October 2020 a commitment to halve the carbon footprint of all designs and advice provided to clients by 2030, a first in the engineering consultancy sector.

Cautionary note

The companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this announcement “Shell”, “Shell Group” and “Group” are sometimes used for convenience where references are made to Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this announcement refer to entities over which Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as “joint ventures” and “joint operations”, respectively. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.

This announcement contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition”, ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, “milestones”, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this announcement, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, judicial, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, such as the COVID-19 (coronavirus) outbreak; and (n) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Shell plc’s Form 20-F for the year ended December 31, 2020 (available at and These risk factors also expressly qualify all forward-looking statements contained in this announcement and should be considered by the reader. Each forward-looking statement speaks only as of the date of this announcement, 11th May 2021. Neither Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this announcement.

The content of websites referred to in this announcement does not form part of this announcement.

We may have used certain terms, such as resources, in this announcement that the United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website