ubitricity rebrands charge
points to Shell Recharge

From September 2023, ubitricity’s charge points will undergo an exciting transformation as we rebrand them to become Shell Recharge. This change marks a significant milestone in our mission to revolutionize e-mobility across the UK.

Through Shell Recharge, our aim is to establish a comprehensive e-mobility ecosystem that ensures drivers are well-supported in their transition to electric vehicles.

An EV driver is connecting a charging cable to an ubitricity-operated Shell Recharge charging station in the UK.

Why are we rebranding?

Over the last 10 years we’ve been on an incredible journey, working with over 30 local authorities to roll out over 8000 charge points across the UK, but now we’re taking it to the next level.  

Logo of Shell Recharge, one of Europe's largest charging network which gives access to all ubitricity-operated charging stations.

By becoming part of the Shell Recharge network, we aim to create a robust e-mobility ecosystem, designed to empower drivers during their transition to electric vehicles. This rebranding is all about enhancing your charging experience and ensuring that you have access to one unified network that caters to all your EV charging needs. 

See our rebranding FAQ


What does this mean for our customers?

There will be no changes to the level of service you receive. ubitricity will still run and maintain all of our network under the Shell Recharge network, we are simply changing the branding that you as a driver will see when using our charge point. 

Illustration of how the rebranding of all ubitricity charge points affects the qr code signs when using pay-as-you-go

If you have any issues when using an ubitricity-operated  Shell Recharge charging station, please contact our customer service team using the details provided on the QR code sign 

See our rebranding FAQ


Benefit from our all-new
Pay-As-You-Go interface

As part of our rebranding, we are excited to bring a completely new pay-as-you-go experience to all EV drivers. Clean design, new functionalities and even more intuitive Smart Charging. Now available on all rebranded ubitricity charging station.

Two smartphone screens show the new pay-as-you-go web interface for charging at ubitricity-operated on-street Shell Recharge charge points.
An electric vehicle is charging at a public Shell Recharge lamppost charge point, operated by Shell's subsidiary ubitricity.

Join us on this journey

As part of the Shell Recharge family, it’s our goal to make EV ownership and charging a reliable and convenient experience. 

We want to express our gratitude for your continued support. We value your trust and look forward to you benefiting from one network that can support you wherever and whenever you need to charge.  

Thank you for being a part of the Shell Recharge community!